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18.7 Organisational Structure
Fountain Art is a wholly Australian-owned company. It has five
departments under the overall supervision of the Managing
Director. Each department is responsible for a particular function in the company business. The prime function is the manufacture of garden products for sale, with other departments supporting
manufacturing in specialist roles.
Administration Department
The prime function of the Administration Department is to carry
out reception, word processing, mailing and filing and to recruit
and manage the human resource needs of the company. There are
three sections and each is responsible for the smooth running of
the business. The clerical section looks after company records and
correspondence, communication and office equipment. The
reception section is responsible for telephone, mail, and customer
relations. Human Resources has responsibility for all employee
matters Including occupational health and safety, recruitment and
training of staff.
Accounts
The Accounts Department makes and receives payments on behalf
of the company. Three sections are responsible for general
company accounts and for invoicing clients and for the payment of
supplies needed in the manufacture of the company's products.
Manufacturing Department
The manufacture of all company products is the responsibility of
the factory manager. The Manufacturing Department consists of
three sections: fountains and ponds, garden ornaments and garden
pots. The Department's prime function is to ensure that the
production of these goods is sufficient in quality and quantity to
meet the demands of clients. The factory is situated at the back of
the building.
Service Department
The Service Department Is responsible for much of the after-sales
activity of the company. Its prime function is to provide quality
service in the design, installation and maintenance of all products manufactured by Fountain Art.
The Service Department has three sections:
• Installation which is responsible for installing pumps, lighting
and water gardens
• Repairs and Maintenance which takes care of plumbing and electrical work
• Landscape and Design which prepares landscape plans and specifications for both private and corporate designs.
To maintain its high level of service, the Department often hires private contractors to assist its full-time staff.
Sales and Marketing
This department has the responsibility of promoting and selling the
company's products. Its four sections are: Advertising and
Promotions, Sales, Display Gardens and the Warehouse where
goods are despatched and equipment and materials received.
This Department is in charge of all advertising, sales campaigns and other promotional activities. It organises special promotions when goods are offered `On Sale' and also organises Information Days for the public promoting the products of Fountain Art.
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