H o m e

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18.7 Organisational Structure

Fountain Art is a wholly Australian-owned company. It has five departments under the overall supervision of the Managing Director. Each department is responsible for a particular function in the company business. The prime function is the manufacture of garden products for sale, with other departments supporting
manufacturing in specialist roles.

 

Administration Department
The prime function of the Administration Department is to carry out reception, word processing, mailing and filing and to recruit and manage the human resource needs of the company. There are three sections and each is responsible for the smooth running of the business. The clerical section looks after company records and correspondence, communication and office equipment. The reception section is responsible for telephone, mail, and customer relations. Human Resources has responsibility for all employee matters Including occupational health and safety, recruitment and training of staff.

 

Accounts
The Accounts Department makes and receives payments on behalf of the company. Three sections are responsible for general company accounts and for invoicing clients and for the payment of supplies needed in the manufacture of the company's products.

 

Manufacturing Department
The manufacture of all company products is the responsibility of the factory manager. The Manufacturing Department consists of three sections: fountains and ponds, garden ornaments and garden pots. The Department's prime function is to ensure that the production of these goods is sufficient in quality and quantity to meet the demands of clients. The factory is situated at the back of the building.

 

Service Department
The Service Department Is responsible for much of the after-sales activity of the company. Its prime function is to provide quality service in the design, installation and maintenance of all products manufactured by Fountain Art.

The Service Department has three sections:

• Installation which is responsible for installing pumps, lighting and water gardens


• Repairs and Maintenance which takes care of plumbing and electrical work


• Landscape and Design which prepares landscape plans and specifications for both private and corporate designs.


To maintain its high level of service, the Department often hires private contractors to assist its full-time staff.

 

Sales and Marketing
This department has the responsibility of promoting and selling the company's products. Its four sections are: Advertising and Promotions, Sales, Display Gardens and the Warehouse where goods are despatched and equipment and materials received.


This Department is in charge of all advertising, sales campaigns and other promotional activities. It organises special promotions when goods are offered `On Sale' and also organises Information Days for the public promoting the products of Fountain Art.